Connor Gomez

Role: Produced the Accord Social Trophy Talk campaign, which involved TVC videos, dynamic reactive video content, and a custom CMS tool designed for moderation.

Challenge: Produce over 100 pieces of unique, dynamic content created for micro-targeted audiences.

Learnings: Just because a character model is fully rigged with animated movements in one engine does not mean the animation will translate perfectly to another engine.

Fun: Watching all the dynamic processes come together to produce customized videos.  The videos were being created in realtime so it was unreal seeing it come to life on launch day after months of development.