Role: Worked with directors, content creators, and our in house editorial team to produce numerous social first videos and still content based around the stat that the average person scrolls through 300 feet of social media a day.
Challenge: Being able to balance between traditional production processes and the processes of unique content creators.
Learnings: Content creators have different audiences and engagements often correlates to the authenticity of their work.
Fun: Spending a week in southern Utah with inspiring content creators who not only shot amazing content, but were true to their brand identity and the work they put out into the world.
Renan Ozturk:https://www.instagram.com/p/BxS4lFVl7Nh/
Andy Mann: https://www.instagram.com/p/BxQC4X1n9Rg/
Sasha Digiulian:https://www.instagram.com/p/BxQOGgKAwU4/
Rafa Ortiz: https://www.instagram.com/p/BxNk0xlnlCG/
Joey Schusler: https://www.instagram.com/p/BxOHPtjlKP_/
Chris Burkard: https://www.instagram.com/p/BwFcm18F3e9/
One of the many 9x16 cutdowns created for this campaign.
One of the many 1x1 cutdowns created for this campaign.
One of two IG TV videos created.