Honda Road Readers App and Campaign
Role: Produced the Honda Road Readers app, digital promotion, print promotion, and Jeff Kinney video promotion piece.
Challenge: Create an app with zero production dollars.
Learnings: The entire process and rules for IOS app submission. The complexities of partnering with a non-profit organization.
Fun: Building an entire brand campaign rooted around inspiring imagination for children. Also creating an app for the first time was just fun!
Road Readers App Walkthrough
Road Readers POP
Road Readers Gifs
Road Readers Infographic
Road Readers Jeff Kinney Promotion